Learn how Prime 8 helps companies extract critical marketing data from online interactions, delivering actionable insights that drive business success.

AI is disrupting digital marketing. Explore use cases for the technology, and learn how digital marketers can ride the wave of AI innovation and succeed.

There’s more to content marketing than sharing content for the sake of content. Here’s how to measure the ROI of your social media marketing. 

Measuring content marketing ROI is about measuring the impact of any channel where content is used. Here’s how to approach content marketing ROI measurement.

Finding the best places to distribute your content helps you get better results for your efforts. Here’s how to improve content distribution for maximum impact.

Effective content should have a clear purpose and goal. Here’s how to improve your content ideation process so you can create content that converts.

A content marketing framework helps you stay focused, organized, and on track with your goals. Here’s how to build a marketing framework that works for you.

Successful content marketing needs clear direction. Here’s why developing your goals and customer personas creates a strong foundation for success.

This article is the second in a series on how to create an effective content marketing strategy for your business.

Content is definitely king when building a digital presence. Here’s what your business should know about content marketing and its purpose.