Data science and market research are a means to develop key insights that help inform managers and make business smarter. Insights are not useful if they are not actionable, and organizations that find ways to leverage their data properly and utilize market research will have a clear competitive advantage.

The Prime 8 Consumer and Business Insights team can help solve your business challenges. Our insights professionals understand how to apply the proper methods and models to convert your primary data and/or research into actionable insights.


We can work with your team around the following key areas:

  • Predictive Analytics and Modeling
  • Data Visualization
  • Data Strategy and Optimization
  • Quantitative Market Research
  • Qualitative Market Research

Prime 8’s hands-on expertise and segmentation experience add significant value to our efforts, providing our team with excellent counsel and a resource that is very difficult to find elsewhere.

— Corporate Vice President, Developer Division, Leading IT Company

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